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Post by account_disabled on Feb 14, 2024 20:17:41 GMT 10
Nowadays, clients expect companies to cater to their interests, and they’ll quickly move on from your organization if they don’t find relevant information. Machine learning can help you in your content personalization efforts. Through machine learning, companies can pick up on strategic insights that help them better address their customer’s needs. For instance, you can use machine learning to understand why a customer clicks on a blog and moves on to the next one. Based on their browsing behavior, you could send them retargeted ads related to what they read for your products or services. Companies that handle content personalization exceptionally Cabo Verde Email List well include Netflix and Amazon. Netflix uses “For movies and TV shows you’re likely to be interested in based on your prior viewing habits. Similarly, Amazon cultivates a list of products you will probably like according to your browsing habits and previous purchases. When customers receive accurate recommendations that reflect their tastes, they’re more likely to click on the ad, blog post, or other content and move further through the buyer’s journey. You can incorporate machine learning marketing examples across various communication channels, and they often yield highly efficient results. For example, you might include dynamic ads that populate your homepage according to a customer’s previous interactions with your brand through social media or email.
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